The Status of UK Fundraising Report 2024, produced by Blackbaud, highlights key trends shaping nonprofit fundraising from 2024. Surveying nearly 850 professionals, the report reveals crucial insights for the Voluntary, Community, and Social Enterprise (VCSE) sector.
Key Findings:
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Income growth despite economic challenges
Despite fewer donations in some areas, more nonprofits are experiencing income growth. This shift highlights the importance of diversifying income sources and adapting to new fundraising strategies. -
Data management drives value
60% of respondents believe better data management would offer the greatest value. Leveraging donor data allows organisations to optimise strategies and improve donor engagement. -
AI adoption on the rise
57% of nonprofits are using AI tools, yet only a small number prioritise them. AI is helping optimise campaigns, automate tasks and provide insights into donor behaviour. -
Digital maturity boosts performance
Nonprofits with digital maturity and integrated technology are seeing better fundraising outcomes. However, only 21% are fully utilising their CRM systems, leaving significant room for improvement.
The report underscores the need for nonprofits to evolve their digital strategies and make smarter use of their technology. Download the full Status of UK Fundraising Report 2024 for deeper insights and actionable recommendations.