A new framing toolkit from Joseph Rowntree Foundation is now available to download. The toolkit contains essential guidance and tips for anyone who is writing or talking about the importance of homes as fundamental to a decent life.
In the toolkit you’ll find plenty of practical examples to bring to life the five framing principles, which are:
- Talk about homes as a source of health and well-being to build understanding of why access to decent, affordable homes matters.
- Use an explanatory metaphor of ‘Foundations’ to show how decent and affordable homes are essential.
- Invoke people’s sense of moral responsibility to build the case for making decent and affordable housing available to everyone.
- Combine a critical tone with explanations of solutions to show who is responsible and build a sense of urgency and efficacy.
- Put individual stories in context to highlight how the housing system needs to change.
This FrameWorks UK toolkit is part of the Joseph Rowntree Foundation and the Nationwide Foundation’s co-funded Talking about Housing project. If you have questions or feedback, please email: TalkingAboutHousing@jrf.org.uk